Why Narcissists Start Rumors

Narcissists often use rumors as a manipulative tactic to undermine their targets and gain support from others. They spread gossip or falsely accuse others of gossiping about them to create alliances and "flying monkeys" who can be used against their victims. This behavior serves to isolate the target, damage their reputation, and further the narcissist's agenda of control and manipulation.

You can learn more about this by watching the video "21 Gaslighting Phrases and 10 Gaslighting Techniques